iPhone 17 Pro to See $50 Price Hike, But With Double the Storage

$1,049 Starting Price With 256GB Storage

Apple’s upcoming iPhone 17 Pro is set to start at $1,049, a $50 increase over the iPhone 16 Pro’s $999 price tag. However, buyers will get 256GB of base storage, double last year’s 128GB.

Entry-Level 128GB Model Dropped

The move eliminates the 128GB tier entirely, leaving 256GB, 512GB, and 1TB as the only storage options. This mirrors Apple’s 2023 strategy with the iPhone 15 Pro Max, where the base storage was bumped to 256GB alongside a higher starting price.

Pricing Across the iPhone 17 Lineup

Expected pricing for the September launch is as follows:

• iPhone 17: $799 (128GB base)
• iPhone 17 Air: $949 (128GB base, replaces Plus model)
• iPhone 17 Pro: $1,049 (256GB base)
• iPhone 17 Pro Max: $1,249 (256GB base expected)

Why the Change?

Reports suggest that higher component costs and China-related tariffs drive the $50 hike. By doubling the storage at the new entry price, Apple may position the change as a better value rather than just a cost increase.

Launch Timeline

Apple is rumored to announce the iPhone 17 lineup on September 9, with a potential release on September 19.