iPhone 17 Is Coming Soon, With Three Long-Awaited Features

Fall is just around the corner, and that means Apple’s highly anticipated iPhone 17 launch event is fast approaching. The upcoming lineup is expected to bring several upgrades, but three standout features have especially caught the attention of fans. Whether you're all about battery life, cutting-edge design, or display technology, the iPhone 17 family has something for you.
1. The Biggest iPhone Battery Ever in iPhone 17 Pro Max

Battery life has always been a critical factor for iPhone users, and the iPhone 17 Pro Max is about to raise the bar. According to reports, Apple is making the Pro Max model even thicker than last year, and it’s not just for show.
This extra thickness is being used to house the largest battery ever in an iPhone, making the iPhone 17 Pro Max the ultimate choice for users who prioritize endurance over portability. If you’ve ever wished your iPhone battery could last just a bit longer — or a lot longer — this year’s Pro Max might be the perfect upgrade.
2. Introducing iPhone 17 Air: A Brand-New, Ultra-Thin Design

On the other end of the spectrum, Apple is debuting a completely new model: the iPhone 17 Air. Designed for users who prefer sleek, lightweight devices, the Air model brings a futuristic, ultra-thin form factor to the iPhone lineup.
To achieve its impressively slim profile, iPhone 17 Air will trade off some battery life, but in return, it delivers a bold new design that stands out from the crowd. After several years of minimal design changes, this new model might just bring back that old question: “Is that the new iPhone?”
3. ProMotion Finally Comes to All iPhone 17 Models

ProMotion, Apple’s high refresh rate display technology, has been limited to the Pro iPhones since its debut in the iPhone 14 Pro. That’s finally changing with iPhone 17.
For the first time, every iPhone 17 model is expected to feature ProMotion. That means smooth scrolling, high refresh rates, and always-on display capabilities will no longer be exclusive to the Pro tier. Whether you choose the base iPhone 17, the new Air, or a Pro model, you’ll enjoy the benefits of a more responsive, dynamic screen.
iPhone 17: More Features to Watch For
While those three features are the biggest headliners, there’s a lot more coming with iPhone 17:
- A19 and A19 Pro chips for faster performance and better efficiency
- 24MP upgraded TrueDepth front camera for sharper selfies and Face ID
- New 48MP telephoto lens for enhanced zoom capabilities
- Increased RAM across the lineup for better multitasking and gaming
- Refinements to iOS 18 that take advantage of all the new hardware