Apple May Raise iPhone Prices Amid Tariff Pressures

Price Hike Under Consideration
Apple is considering increasing prices for its upcoming fall iPhone lineup, according to a Wall Street Journal report. While most iPhones are still assembled in China, Apple is keen to avoid linking any increases to US tariffs on Chinese imports, which currently carry a 30% levy.
New Features to Justify Cost
To justify the potential increase, Apple is planning new features and design upgrades, including an ultrathin form factor. Analysts warn that price hikes could affect market share, especially as rivals like Samsung push AI innovations more aggressively.
Tariffs and Production Shift
Projections suggest the base iPhone 16, which currently starts at $799, could cost up to $1,142 with tariffs—a 43% jump. Apple is also shifting more production to India to manage rising costs, expecting an added $900 million in expenses for the April–June quarter.
What’s Next?
Official pricing details are expected later this year as Apple navigates global supply challenges and evolving trade tensions.