Paid Search Manager APPLY NOW

Marketing & Sales - Paid Search
75000 - 125000 pkr / month
Sat, Jan 21, 2023
Full time

Search Engine Advertising / Paid Search (PPC) Manager

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of the brand.

Key Functional Areas of Responsibility

  • Manage, review, and perform daily account responsibilities associated with Ads on various digital platforms such as Google Ads, Facebook Ads, Amazon Ads, Pinterest Ads, etc.
  • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with marketing goals.
  • Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance marketing goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet goals.

Professional Competencies

  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools as well as internal reporting tools.
  • Experience working with popular PPC ad platforms.
  • Proficiency in managing moderate to large scale PPC budget
  • Google Ads / Bing certification a plus.
  • BS/BA degree preferred.

Compensation & Benefits

  • Competitive salary plus performance incentives
  • Paid vacation and sick days
  • Opportunity to advance your career

Who are we? IATO INTERNATIONAL LTD (UK) is an emerging eCommerce company specializing in Amazon. We are an agile organization and, as such, need someone who is flexible and can have qualities of dynamic adaptation. We're experts at our craft (and if not, we become experts quickly!), and we hold each other to a high standard. We make tough decisions, own up to mistakes, and solve problems. We move fast, so we need someone who can keep up.

The Leadership: A British-Pakistani Entrepreneur with over 25 years of successful track record working for blue chip multinational companies is the founder and CEO of the company. He's a LUMS and UET Lahore graduate.

Logistics: For now it is a work-from-home position with a flexible work pattern where the candidate(s) will plan and manage their own time. But they must be willing to be based at the company office in Islamabad once it's set up and operational.

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