Apple Slashes iPhone Air Production Amid Weak Demand

Apple is reportedly cutting iPhone Air production to near “end-of-production” levels, according to Nikkei Asia, as demand for the new model remains lower than expected.

Slow Sales Since Launch

Unlike other iPhone 17 models, the iPhone Air has seen no delivery delays or stock shortages—a clear sign of weak interest. Analysts from Morgan Stanley and Counterpoint Research also noted muted demand for Apple’s thinnest iPhone.

Production Shift to Other Models

Nikkei reports Apple has reduced iPhone Air orders by about 10% starting November, while ramping up production for the iPhone 17 and 17 Pro to meet stronger demand.

The Takeaway

Despite its sleek design, the iPhone Air appears to be falling short of expectations, while the rest of the iPhone 17 lineup continues to sell strongly.