All the New Apple Products Launched in 2025: Full Recap
Apple had a packed year in 2025, launching 16+ new hardware products across iPhone, iPad, Mac, Apple Watch, AirPods, and Vision Pro. From major iPhone redesigns to powerful new M-series chips, here’s a complete and easy breakdown of everything Apple released in 2025.
February 2025
iPhone 16e
Apple replaced the iPhone SE with the iPhone 16e, introducing a modern design at a lower price point.
Key highlights:
- 6.1-inch OLED display with Face ID
- A18 chip with Apple Intelligence support
- Apple’s custom C1 modem for better battery efficiency
- 48MP Fusion camera and Action button
- USB-C replaces the Lightning port
Starting at $599 with 128GB storage, the iPhone 16e became Apple’s most affordable iPhone with flagship-level features.
March 2025
MacBook Air (M4)
Apple refreshed both 13-inch and 15-inch MacBook Air models with the new M4 chip.
What’s new:
- M4 chip with better performance and efficiency
- Support for two external displays while using the internal screen
- 12MP Center Stage camera
- Up to 18 hours of battery life
- 16GB unified memory now standard
- New Sky Blue color option
Apple also dropped the starting price to $999, making it even more appealing.
Mac Studio
The Mac Studio received an unusual but powerful update:
- M4 Max for standard configurations
- M3 Ultra for high-end models
Notable upgrades:
- Thunderbolt 5 with up to 120Gb/s transfer speeds
- Up to 512GB unified memory with M3 Ultra
- Pricing remains unchanged, starting at $1,999
iPad (11th generation)
Apple upgraded its most affordable iPad while keeping the price the same.
Changes include:
- A16 Bionic chip (up from A14)
- Base storage doubled to 128GB
- Starting price stays at $349
This iPad is now the only model without Apple Intelligence, due to having 6GB RAM instead of the required 8GB.
iPad Air (M3)
The iPad Air got a solid performance boost with the M3 chip, bringing better graphics and hardware-accelerated ray tracing.
Also new:
- Redesigned Magic Keyboard
- Larger trackpad and function key row
- Lower price: $269 for the 11-inch keyboard
September 2025
iPhone 17
Apple brought several “Pro” features to the base iPhone for the first time.
Key features:
- 6.3-inch display with ProMotion (120Hz)
- Always-On display
- A19 chip with 12GB RAM
- Improved battery life
- 48MP dual camera system
- Wi-Fi 7 via Apple’s new N1 chip
- Ceramic Shield 2 with better scratch resistance
Starting price: $799
iPhone Air
The new iPhone Air replaced the Plus lineup and became Apple’s thinnest iPhone ever.
Highlights:
- Just 5.6mm thick
- 6.5-inch display
- A19 Pro chip with 5-core GPU
- Titanium frame
- Single 48MP camera with 2x zoom
- Center Stage front camera
- C1X modem
Starting at $999, it sacrifices some battery capacity for an ultra-thin design.
iPhone 17 Pro & iPhone 17 Pro Max
Apple refreshed the Pro lineup with a new design and improved cameras.
Shared features:
- A19 Pro chip
- Vapor chamber cooling
- New camera bar design
- 4x / 8x telephoto system
- New colors: Deep Blue, Silver, Cosmic Orange
Pricing:
- iPhone 17 Pro: $1,099 (now starts at 256GB)
- iPhone 17 Pro Max: $1,199, with the largest battery ever in an iPhone
The Pro Max also introduced a 2TB storage option priced at $1,999.
Apple Watch Lineup
Apple Watch SE (3rd generation)
- Larger display
- More durable Ion-X glass
- Always-On display
- Fast charging and Sleep Score
- Still priced at $249
Apple Watch Series 11
- 5G connectivity
- Hypertension detection
- S10 chip
- Improved 24-hour battery life
- New aluminum and titanium finishes
Apple Watch Ultra 3
- Up to 42 hours of battery life (72 hours low-power)
- 5G and satellite messaging
- 3,000-nit display
- Blood pressure monitoring
- AI-powered Workout Buddy
- Price: $799
AirPods Pro (3rd generation)
Apple introduced major upgrades to AirPods Pro:
- 2x better Active Noise Cancellation
- Built-in heart rate sensor
- Workout tracking via Fitness app
- Live Translation with Apple Intelligence
- New fit with five ear tip sizes
- IP57 water resistance
- Up to 10 hours battery life
Price remains $249.
October 2025
Vision Pro (M5)
Apple upgraded Vision Pro with:
- M5 chip
- Up to 120Hz refresh rate
- Better battery life
- Faster AI performance
- New cushioned Dual Knit Band
The price stays at $3,499.
iPad Pro (M5)
The iPad Pro got a major performance upgrade:
- M5 chip with up to 3.5x faster AI tasks
- C1X modem for faster cellular
- N1 chip for Wi-Fi 7
- 2x faster SSD speeds
- External display support up to 120Hz
MacBook Pro (M5)
Apple refreshed the 14-inch MacBook Pro with the M5 chip.
Improvements include:
- Up to 1.6x better graphics
- Higher memory bandwidth (153GB/s)
- Faster SSD performance
- Up to 24 hours of battery life
Starting price: $1,599
Final Thoughts
From the redesigned iPhone Air to the powerful M5-powered Macs and iPads, 2025 was one of Apple’s biggest hardware years yet. Apple focused heavily on performance, AI, battery life, and connectivity — setting the stage for an even smarter ecosystem going forward.